Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Made to Stick: Why Some Ideas Survive and Others Die
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
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Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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The Logic of Life: The Rational Economics of an Irrational World
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Pricing on Purpose: Creating and Capturing Value
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Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
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The Price Advantage (Wiley Finance)
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Author: Reed Holden
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CONCISE ENCYCLOPEDIA OF ECONOMICS, THE
Author: DAVID HENDERSON
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The Dismal Science: How Thinking Like an Economist Undermines Community
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Economics: A Very Short Introduction (Very Short Introductions)
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Six Sigma Pricing: Improving Pricing Operations to Increase Profits
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The Neuroscience of Fair Play: Why We (Usually) Follow the Golden Rule
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The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
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